This year’s Icons of Porsche festival will debut a highly limited collector’s sculpture and a full-scale Art Car created with the German sports car maker, bringing together two cultural milestones: ten years of ‘The Monsters’ and the 60th anniversary of the Porsche 911 Targa.
The nearly 40-centimetre metal sculpture will make its first public appearance at the event and is scheduled for release in 2026. Only 60 units will be produced, a direct nod to the Targa’s 60-year legacy. King Mon’s shaggy silhouette, exaggerated ears and slightly defiant smile reflect the same irreverence that turned Labubu and its fellow monsters into globally traded art toys, often reselling for dizzying sums and inspiring long queues at pop culture fairs.
Kasing sees the collaboration as a creative turning point, placing one of his characters behind the wheel for the first time. The sculpture essentially bridges two fan worlds, toy art collectors and automotive enthusiasts.
The collaboration extends beyond the sculpture. A life-size Labubu has been placed in the driver’s seat of a real 911 Targa (Type 992), wrapped in a playful, Dubai-inspired design created by Kasing. Dressed in a Porsche T-shirt and ready for a joyride, the installation adds a touch of humour to the festival’s usual assortment of heritage models, rare classics and museum-grade displays. It also speaks to the broader spirit of Icons of Porsche, which has evolved into one of the Middle East’s most anticipated automotive events, attracting art lovers, families, motorsport fans and collectors alike.
“Having one of my characters in a car for the first time and reimagining the iconic Porsche Targa was truly inspiring,” says Kasing Lung.
What makes this partnership particularly compelling is how naturally the two creative languages fit together. Kasing built a universe that blends whimsy with a sense of adventure, while Porsche’s design legacy has always balanced emotion with engineering.
As Dubai continues to position itself as a global hub for contemporary art, design and pop culture, the King Mon debut arrives at the perfect time. It taps into the region’s growing appetite for limited-edition collectables and creative crossovers, and it gives Icons of Porsche another talking point beyond horsepower.
Visit: iconsofporsche.com
Mariam Khawer is a Dubai-based writer and PR professional whose work spans food, art, and travel across the region. When she isn’t chasing deadlines, she’s likely at a gallery opening, testing out a new restaurant, piecing together one of her mixed-media art projects or at home with her four cats, who keep her on her toes.
