Etika Jewels Turns Up the Volume with UNAPOLOGETIC

Etika Jewels is making a statement, and it is anything but subtle. The fine jewellery brand has introduced UNAPOLOGETIC, a striking new collection designed for women who do not shrink, soften, or ask permission. Bold, sculptural, and rich with meaning, the collection signals a powerful new direction for modern fine jewellery.

At the heart of UNAPOLOGETIC are six statement rings crafted in 18K gold, each set with the newest generation of Fancy coloured lab grown diamonds. Think vivid hues, daring cuts, and colours so intense they were once considered nearly impossible to achieve in lab grown form. These are not accents. They are declarations.

True to Etika Jewels’ philosophy, the collection goes beyond aesthetics. Each ring is designed as a wearable expression of strength, jewellery with purpose, meant to mirror the presence and individuality of the women who wear it. Architectural gold silhouettes meet emotionally charged colour, resulting in pieces that feel alive, dynamic, and unapologetically bold.

“UNAPOLOGETIC is a declaration of presence,” says founder Basma Chaieri. “Every ring is a reminder that women should feel empowered to take up space, own their identity, and express themselves freely. Each design celebrates a different kind of power, loud or quiet, fierce or graceful, but always authentic.”

With distinct personalities and sculptural forms, each ring tells its own story, capturing the many dimensions of modern femininity. Confident, expressive, and impossible to ignore, UNAPOLOGETIC is not just a collection. It is a mindset.