PUMA x Eastern Flames FC unveil bold new kits ahead of 20th anniversary

In Saudi Arabia, women’s football has long been more than a game - it’s been a powerful movement. At the forefront is Eastern Flames FC, the country’s first women’s football club, founded in 2006 in Dammam. For nearly two decades, the team has been redefining what’s possible through talent, determination and an unwavering belief in the future of women’s sport.

As the club looks forward to its 20th anniversary in February 2026, it’s marking the milestone with a brand-new set of kits designed in partnership with PUMA for the 2025/26 Women’s Premier League season. 

This is more than fabric and colour, it's a story of who they are, where they’ve been, and where they’re headed. The home kit, in fiery orange, is a nod to the club’s beginnings and the passion that started it all. The away kit, crisp white, represents unity, teamwork and big ambitions. The third kit, dark and bold, carries a modern edge, perfect for the moments when the team wants to stand out with quiet confidence.

For the players, pulling on these shirts is more than getting dressed for a match; it's stepping onto the pitch with history on their shoulders, pride in their hearts and the weight of every barrier they’ve helped break. For supporters, it’s a reminder of a club born from grit and persistence, one that continues to change women’s football in the region.