Bahraini founders and designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa of Noon by Noor unveiled their highly anticipated A/W 2025 collection in a salon-style presentation at London’s prestigious Somerset House.
The duo's latest collection embraces the balance between self-assured femininity, creating timeless pieces that blend masculine codes with modern tailoring and luxurious fabrics.
Inspired by Bahrain’s architectural features, the collection pays tribute to the bold work of Swiss architect Christian Kerez. Kerez’s multi-storey car parks in the historic city of Muharraq have been transformed into vibrant communal spaces for art, culture, and movement. This fusion of functionality and creativity has served as a key reference point for the designers in creating their latest collection.
The collection showcases sculptural jackets, draped bodices, and sliced silhouettes that subtly reveal glimpses of skin. Dresses and skirts follow suit, exuding boldness and cinematic allure. Each piece has been meticulously crafted in the brand’s atelier, continuing Noon by Noor’s commitment to artisanal excellence.
“We are fortunate to have been nurtured in art and architecture, both in our home and in our surroundings in Bahrain–a place rich in both, from which we can draw constant inspiration,” said Shaikha Noor Al Khalifa.
Shaikha Haya Al Khalifa added, “While working on this collection, we focused on finding a sense of balance between structure and curves, elegance and ease, function and frivolity, a balance between generations: a collage of the past, the present and the future.”
In a collaboration with sound designer Uwe Doll and Noor by Noor, the designers have also created an evocative, cinematic soundtrack for the Fall Winter 2025 collection. The music mirrors the themes of evolution and balance, adding an emotive layer to the fashion experience.
Visit: www.noonbynoor.com
Hayley is passionate about everything 90s, from art and fashion to music. Her love for glossy, artful coffee table books started early during her days in book publishing and has only grown since. She collects luxury magazines from around the world, enjoys exploring creative workshops around the city, and always chases dinners with a view, preferably by the beach.
